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How It Works: Buy tickets online, enter your Audience Rewards number and Earn miles with the United Mileage Plus program.

General FAQs

Audience Rewards is the Official Rewards Program of Broadway, founded by the largest venue owners and presenters in the theatre industry including The Shubert Organization, the Nederlander Organization, Jujamcyn Theaters, and 11 major performing arts centers from around the United States. As a partner of United MileagePlus, Audience Rewards offers MileagePlus members the ability to earn and use miles for tickets on Broadway and beyond. top
Linking your United MileagePlus number with an Audience Rewards account will ensure you earn miles for eligible purchases and also enable you to redeem miles for future tickets. The only information required is your name, email, and MileagePlus number. top
No. When you log into your United MileagePlus account from Audience Rewards, you will automatically be redirected to a page hosted on The only information provided by United MileagePlus to Audience Rewards when you log in is your mileage balance to verify your eligibility for awards. Your PIN is not captured or stored by Audience Rewards and is entered and communicated on the MileagePlus program website via secure and encrypted internet protocols. top
Keeping track of your MileagePlus and reward program numbers is always challenging. To make life easier, each time you log into your United MileagePlus account from Audience Rewards, your United MileagePlus account number and Audience Rewards number can be found on the top right of the header on every page. If you are unable to find your number or if the system does not automatically provide it to you, contact 866-313-9635 for further assistance. top
Unfortunately not. All theatre ticket purchases are always final. top
Unfortunately, sometimes a Broadway show may close early. If you already purchased a ticket to a cancelled performance, you will be contacted by the point of sale (e.g. Ticketmaster, Telecharge). If you redeemed miles for a ticket on the Audience Rewards website, you will be notified by email or phone by a member of the Audience Rewards customer service team who will book you into a comparable show or work with United MileagePlus to request a refund of your miles. top

A Broadway show refers to theatrical performances presented in one of the 41 large professional theaters with 500 seats or more located in the Theatre District, in Manhattan, New York City.

An "Off-Broadway" show refers to professional plays, musicals or revues performed in New York City, in a venue with a seating capacity between 99 and 500 that uses Actors' Equity Performers.


Earning Miles for Ticket Purchases

At a minimum, MileagePlus members who register for Audience Rewards will earn the following mileage incentives:

-100 miles for each ticket purchased to a participating Broadway show
-50 miles for each ticket purchased to a participating Off-Broadway show

You may also earn extra bonus miles per the terms outlined on the Audience Rewards - Mileage Plus website. Please remember, in order to earn your miles you must register your MileagePlus number with Audience Rewards and then enter the Audience Rewards number at the time of purchase.
Yes. Audience Rewards frequently offers extra miles on specific ticket purchases. Some bonuses can reach as high as 2,500 miles per ticket. For a complete and up-to-date listing of bonus offers, please visit on a regular basis. top
The majority of Broadway shows, as well as several Off-Broadway and other shows, are currently participating in Audience Rewards. Since live theatre changes every week as shows and performances end and new ones are announced, Audience Rewards is a truly dynamic rewards program. For a complete list of participating shows, visit www.AudienceRewards/mileageplus. top
Unfortunately not. Miles can only be awarded for tickets purchased to a show participating in the program. top
Yes. Audience Rewards is designed for individuals and not organizations or large groups. Participants can earn miles for up to 16 tickets per participating show while it is performing at a given venue in a calendar year. top
Registering your MileagePlus number is quick, easy and secure! You can link your MileagePlus account with an existing Audience Rewards account, or create a new Audience Rewards account for free.

Simply click the ‘Join for Free’ link on the Audience Rewards - Mileage Plus website, which will direct you to a secure page hosted by to log in with your United credentials. Then you will be prompted to either sign in with your existing Audience Rewards account or register for a new one. Once complete, you should see both account numbers displayed in the header.

You can now use your Audience Rewards number at any participating show or venue to earn your miles. To ensure you earn miles, please verify that your name and email address match the one on your MileagePlus account exactly.
Once you have registered your MileagePlus number with your Audience Rewards account, you are ready to earn mile incentives to participating shows. Go to the United - Broadway page and follow the buy links to purchase the tickets you want. You will be prompted to enter your Audience Rewards member during the transaction. If you can't remember your number, there are links on the webpage and next to where you enter your number to look it up. If you are not prompted to enter your number during the transaction process (either before or after you enter your credit card), it means the show is not participating in Audience Rewards. top
Unfortunately not. Miles will only be added to your MileagePlus account after you have seen the show, in case the performance is cancelled or tickets exchanged. However, you will be able to see the performance details listed as pending on your Audience Rewards activity page within a few days of your purchase. top
We understand it can be hard to remember your Audience Rewards number while purchasing a ticket. Simply visit the missing miles form to request the order to be linked to your account.

Please note: This must be done prior to the performance date.

Redeeming Miles for Tickets

Only MileagePlus members with a MileagePlus account address in the 50 United States (including the District of Columbia), Puerto Rico and Guam and who have had account activity in their account in the prior 12 months are eligible to use miles for Broadway tickets. All MileagePlus program rules apply. top
Simply log in to your account on the Audience Rewards - MileagePlus Broadway website. On a desktop, you will see your balance in the header on the top right. On a phone, you can find it by clicking the main menu. top
Premier members of the MileagePlus program are eligible for preferred pricing and in some cases exclusive redemption opportunities. Simply go to the redemption listings pageto see a full listing of the awards available to you for redemption. top
Yes, you can make redemption for family and friends. On the Order Information page you can check the box next to ‘The tickets are for someone other than myself’ and complete the recipient's information. top
Certain tickets and special offers are booked using different systems or for select inventory allotments and your seats will be assigned after purchase. When possible, general seating area locations will be provided. In cases where that information is not provided, you will typically be assigned the best available seats in the orchestra or front mezzanine seating sections. Since most Broadway and Off-Broadway theatres are small (under 1,200 seats) and not giant concert venues, all seats are generally considered very good. Your exact seat locations will be emailed within two business days of your redemption top
No. Using miles for tickets is not valid in conjunction with any other offer, discounts, or promotions. top

Audience Rewards customer service agents are happy to assist you with any questions regarding your redemption.

Contact Audience Rewards Monday - Friday from 11am-3pm ET at 866.313.9635.

Or, email your questions or concerns to and you will receive a response within 1 business day.

For general MileagePlus program questions, call 1-800-421-4655.