Privacy Policy

Effective November 8, 2024

Audience Rewards, LLC (herein, “Audience Rewards”, “we,” or “us”) understand the importance of your privacy and we take our responsibility to protect it seriously. This Privacy Policy (the “Policy”) describes the types of information we collect about you, how we use that information, who we disclose it to, and certain rights and options you have regarding your information. This Policy applies to information we collect from you through our website located at https://www.audiencerewards.com/, as well as when you communicate with us, interact with us, or otherwise provide us with information.

Important Information About This Policy

While we always aim to provide complete and transparent information about how we process your personal information, we reserve the right to amend or update this Policy from time to time or to create additional policies in order to accurately reflect changed circumstances or new legal requirements. To assist us in ensuring that we can provide the most accurate information possible, we ask that you check this Policy for updates. We also ask that where we have an ongoing relationship with you, and any of the data you have provided is no longer accurate, that you keep us informed of this so we can amend our records accordingly. By using the website, communicating with us, or otherwise interacting with us, you consent and agree to our collection, use, sharing and disclosure of your information as described in this Policy.

Information We Collect or Receive About You

1. Personal Information


For the purposes of this Policy, “personal information” is any information that, either alone or in combination with other information, identifies, relates to, or can be used to contact a particular individual. The types of personal information we may collect include the following categories.


• Contact information: First name, last name, email address, postal address, telephone number, and other contact information you supply to us.
• Member account data: Member account ID, log-in information, rewards points and status, rewards redemptions, and details about your transactions with us.
• Subscription, marketing, and communications information: Details regarding informational and promotional materials you may have requested or received from us, the shows you have attended or in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.
• Customer support information: Copies of communications and inquiries you have submitted to us, including through email, calls, and features available in connection with our website.
• Device and usage information: Details regarding how and when you use our website, including the device used to connect to the website, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to the website, and information about your interaction with the website.

We collect this information when you access, use, or navigate our website, fill in forms on our website, request information from us, communicate with us (including by phone, email, chat, or otherwise), interact with any chatbot or similar features available in our website, visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information. We may also obtain some of this personal information from third parties based on your interactions with those third parties. For example, if you check a box on a ticketing system indicating that you want to become an Audience Rewards member, then that ticketing system may share your email address with us.

Please note that we may aggregate or anonymize the foregoing types of information such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.” We may also collect information about you from third-party sources and information about you that is publicly available.
2. Guest Information (When Not Logged In To A Member Account)



When you visit our website, we monitor guest traffic patterns and website usage to help us develop the design and layout of the website. We also log IP addresses, ISPs, and browser types for internal quality assurance matters and to assess technical capabilities of our site. We may also collect information from you when you interact with features on our website, such as trivia queries. By using the Audience Rewards website, you agree that Audience Rewards may collect and use this information. You also acknowledge that we may use and share any information collected from you while on our website with third parties, as described in this privacy policy.

3. Member Information (When Logged In To A Member Account)



During enrolling for a member account, you are required to provide personal information, including Contact Information and Member Account Data as set forth above. You may also submit answers to profile questions concerning your use and experience of live entertainment. When you sign in to your account, information about your activity on the Audience Rewards site is automatically generated. Audience Rewards may also collect personal information about you through partner transactions affecting activity on your account.

4. Ticketing Data



To properly award your Audience Rewards ShowPoints for individual ticket purchases or subscription purchases, Audience Rewards may require ticketing data from the authorized ticketing service of the presenting venue. By joining Audience Rewards and entering or providing your Audience Rewards number during the ticket purchase process, you agree that Audience Rewards may receive this information from its participating shows, venues, or presenters and their authorized ticketing systems. The ticketing information received may include your name, email, address, phone number, seat locations, event/show name, date of purchase, date of event, and amount spent. NO CREDIT CARD information is transmitted or stored during this process.

5. Automatically Collected Usage and Device Information



Like most websites, we use various technologies to collect certain types of information about the users of our website. These technologies include:

• Cookies: Cookies are small text files that can be used by websites to make a user’s experience more efficient. Our website uses different types of cookies to, among other things, automatically recognize you when you return to our site, store information regarding your preferences, and analyze traffic to our site. Please note that where cookies are essential to the operation of our site, if disabled, you may not be able to enjoy certain features of the site. For further information about cookies, including how to refuse cookies, please visit www.allaboutcookies.org. We do not honor “Do Not Track” signals.
• Log Files and Device Identifiers. We use log files to track actions occurring on the website and collect data about visitors, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.
• Pixels, tags, web beacons and other technologies. Each of our websites may also use “pixels,” “tags,” “web beacons,” or other similar technologies. These technologies are small pieces of code that run when a website page or email is loaded. They are used to monitor the behavior of the visitor or email recipient—such as what icons were clicked or whether links in an email were opened—and gather analytics. For example, when you open our website, a pixel may run and generate information based on the visit, and then this information is processed by us or our vendors. Pixels work in conjunction with cookies to let us know what portions of our website are of interest to you and to help us provide you with tailored information from our website. If you turn off cookies, the pixels, tags, and web beacons we use may still detect certain information about your interaction with our website and disregard any cookie-prohibitive markers or signals. Note, the vendors that supply us these pixels, tags, web beacons, cookies, or similar tracking technologies collect your personal information instantaneously and simultaneous to our collection of such information and they may use the information for their own purposes.
• Analytics. Our website may also use third-party analytics tools, such as Google Analytics. You can find more information about how data is collected and processed in connection with the Google Analytics service here. You can also read Google’s privacy policy here.
The information collected through these technologies may be combined with personal information or aggregated with other information on website visits. We may share information about your use of our website with our advertising and analytics partners, who may combine it with other information that you previously provided to them.
6. Social Media



If you interact with us on any social media platform: (i) depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy, and (ii) where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts. Social media platforms operate independently from Audience Rewards, and we are not responsible for the personal information that you choose to submit or link on any social media platform. We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

How We Use Your Information

We (or service providers acting on our behalf) may use the personal information identified above for the following purposes:

• Administering, and tracking your participation in, the Audience Rewards Program, including generating ShowPoints and rewards pursuant to the program, communicating program-related announcements, protecting your account from unauthorized use, and otherwise providing you the benefits of membership.
• Negotiating, entering into, and managing our relationship and agreements with you.
• Sending you information on products, services, special deals, and promotions relating to the Audience Rewards Program, tracking your marketing preferences, and for our internal marketing purposes.
• Providing and optimizing your experience on our website and ensuring that our content is presented to you in the most effective manner.
• Communicating with you and responding to your inquiries and communicating regarding our services, our agreements with you, and other issues, and otherwise managing customer service issues.
• Conducting surveys to learn more about your experience with the Audience Rewards Program and our website, or otherwise soliciting feedback from you.
• Developing, updating, and improving our services, customer service, and customer experience, and otherwise improving our knowledge and insights regarding users.
• Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the Services or the purchase or use of our services.
• Enforcing our agreements with you or our organizational partners and customers, complying with our legal or regulatory obligations, and defending or advancing legal claims.
• Notifying you about changes to our services or material changes to this Policy.
• Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

Our Marketing Efforts

We may send you direct marketing communications from time to time including news, updates, and other announcements relating to our services and business activities. We will only send marketing messages where the law allows us to do so and, if you no longer wish to receive marketing communications from us, then you can always unsubscribe from our marketing communications using the functionality in the communication you have received or by contacting us at the information below.

Disclosure of Your Information

When the information we collect about you is aggregated, anonymized, or otherwise does not identify you, we may use that information for any purpose or disclose it to third parties, to the extent permitted by applicable law.

In addition, we may disclose your personal information to the following types of third parties:

• Service providers we use to facilitate our business operations and administer our services and business operations. These third parties have access to your personal information to perform specific tasks on our behalf. For example, our service providers include (i) IT and system administration providers, (ii) data storage providers, (iii) vendors to facilitate payments and payment processing. We may also share your information with our third-party vendors whose technologies we leverage to provide certain features on the website, (iv) vendors that host our online trivia and awards points to members, and (v) the entities that host online auctions and enable redeeming of member points for certain packages. Note, the technology vendors we use to make our website available to you may collect your personal information instantaneously and simultaneous with us collecting the same information.
• Marketing and advertising vendors that may assist with lead generation, hosting information relating to customers and business partners and potential customers or business partners, marketing automation, advertisement placement and targeting, and marketing campaigns and communications.
• Venues, theaters, theater groups, museums, and other attractions that we think you may be interested in, so they may contact you with information, promotions, and special offers, or otherwise advertise to you.
• Analytics vendors in order to understand our website traffic and usage patterns, optimize our website, and identify potential new customers or users.
• Our affiliates and related entities, investors, and operational partners.
• Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.
• Our professional advisors, such as lawyers, accountants, and other similar advisors.
• Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets being transferred.
• Other parties for any purpose we disclose at the time you provide the information.

Your Choices About Personal Information

1. Tracking Technologies and Advertising



Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same. Please note that if you disable or delete cookies, you may not be able to access or use certain features of our website.
The National Advertising Initiative also makes resources available to assist consumers in opt-out of certain tailored online ads, which you can access by following this link.

2. Marketing Communications and Emails



You may choose to opt out of marketing emails or communications that we send by using the “Unsubscribe” link found at the bottom of such emails or communications, or by contacting us at the “Contact Us” information below.

3. Cookies



Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same. Please note that if you disable or delete cookies, you may not be able to access or use certain features of the website.

4. Google Analytics



As discussed above, we use Google Analytics in connection with the website. If you would like to refrain from having your data collected by Google Analytics, Google has developed an opt-out browser that you can use. You can find more information on how Google uses information it collects here.

5. Updating Your Information



Audience Rewards takes reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information by contacting us at the “Contact Us” information below.

6. Declining to Provide Information



You can choose not to provide us with information we may request, but that may result in you being unable to use certain features of the website, request information about our services, or initiate other transactions with us.

7. Do Not Track Mechanisms



Please note that our website does not honor “Do Not Track” signals, and such signals will not impact the operation of our website.

Information Security

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification. Please be aware that no data transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot ensure or warranty the security of any information you transmit to us, and you do so at your own risk.

Privacy of Children Online

Our website is a general audience site and is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website. Please contact us via the “Contact Us” section of this Policy if you believe we may have collected information from or about a child under 13.

California Residents’ Rights

If you are a resident of California, you have the right to request information from us regarding the way we share certain categories of personal information with third parties for their direct marketing purposes. California law gives you the right to send us a request at a designated address to receive the following information:

• The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year.
• The names and addresses of the third parties that received that information.
• If the nature of the third party's business cannot be determined from their name or examples of the products or services marketed, we may provide this information in a standardized format that is not specific to you. The designated email address for these requests is customer.service@audiencerewards.com.

Audience Rewards is headquartered and operates in the United States. As a result, your information resides on our servers in the United States. Regardless of where your information was collected, you understand and agree that information you provide may be sent to and processed by us in the United States. The data protection laws in the United States may not be the same as the data protection laws in other countries.

As indicated above, Audience Rewards is headquartered in the United States. Our website, program, and services are only intended for use by individuals in the United States. We do not offer or market our program or services to individuals outside the United States and does not seek information relating to such individuals. As such, Audience Rewards is subject only to the laws of the United States.

Links to Third-Party Websites

Our website may contain links to third-party websites or platforms (e.g., social media sites). Such websites have separate privacy policies that you should review. We cannot take responsibility for the content of linked websites or those companies’ data-handling practices.

Changes to the Privacy Policy

Please note that we may change this Policy from time to time. If there are changes to our Policy, we will post them here and update the “Last Updated” date at the top of this document. Continued use of the website after any changes is deemed to be acceptance of those changes. Accordingly, we encourage you to check the Policy periodically for updates.

Contact Us

If you have any questions regarding our information handling practices, you may contact us at:

Audience Rewards - Processing Center
520 8th Avenue, 11th Floor
New York, NY 10018
customer.service@audiencerewards.com